FRIZE
Frize is a natural sparkling water that comes from a spring near a small village in the north of Portugal.
We made a mockumentary, where the wild animals (and eventually the whole village) stoped the filming crew
from shooting a commercial that would show Frize’s natural origin.
Frize, Nature’s best kept secret.
Role: Creative and Concept Art Director
Agency: JWT Lisbon
For the print/OOH campaign, we dived into the natural origin of the water.
We made an intensive search for the local flora of the water’s origin - Vila Flor, in the North of Portugal.
Together with the science illustrator Carolina Maria, we created several themes that reflect the campaign’s moto:
Nature’s best kept secret.
