OLX
OLX is an online classifieds platform.
Back in 2012, they were a new player in the second-hand online market.
Nobody knew them, but they wanted to become quickly
the most visited website in their category.
We created a communication plattform with a simple & strong visual gimmick and a claim: “If it’s worth x, OLX”
Results:
- it entered directly in the top 7 most visited sites (and still remains);
- in a couple of months it became the number 1 classifieds website (and still remains);
- it was one of the most recalled campaigns in 2012/2013;
- the campaign was adapted to Bulgaria, Angola and Mozambique.
Role: Creative & Concept Art Director
Agency: JWT Lisbon
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