SAGRES
Sagres beer: one of the main sponsors of the Portugal football national team.
The team faced a real challenge: as the reining European Champions they had
to try to win the World Cup 2 years later. People say you should not change a winning team,
so with that in mind we created a campaign where we ask people to do exactly what they
did 2 years before, during the last successful Euro Cup. Sports superstition at it's best.
Role: Creative & Concept Art Director
Agency: JWT Lisbon
